Radio imaging · Slogans
Radio Station Slogan Ideas (and How to Turn One into a Station ID)
Radio slogans are the short lines that follow a station name on air: what you play, who makes it, or where your listeners are. Below are 54 slogan ideas sorted by station format. Load any of them into the studio on this page, add your station name and hear it as a station ID.
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What is a radio slogan, and why does a station need one?
A slogan, a tagline and a positioning statement often get mixed up. The positioning statement is the internal sentence about who the station is for; listeners never hear it. The slogan (most stations use the words slogan and tagline for the same thing) is the public, on-air version of it, a few words long. It earns its keep by being repeated: in the main station ID, at the end of a sweeper, in the top-of-hour ID and on your website, until people say it back to you. A station without one is just a name and a frequency; the slogan is the reason to stay tuned that you can say in three seconds.
Eight slogans, heard as finished station IDs
These are station IDs already published on this site, made in JingleLark for made-up stations. Each one is a station name plus a slogan, voiced and mixed with an intro, bed and outro. The label says which kind of slogan it is; the formulas are explained below.
Who makes it
“Made by your neighbours, for your neighbours.”
Full line: “This is Hollowbrook Community Radio — made by your neighbours, for your neighbours.”
Sounds: Uplift intro · Clean Start corporate bed · Bright Chime outro
Measured length: 6.8 seconds
Where the listener is
“Keeping you company on every ward, day and night.”
Full line: “You're listening to Wardside Radio, keeping you company on every ward, day and night.”
Sounds: Air Pass intro · Soft Horizon ambient bed · Smooth Fade outro
Measured length: 7.0 seconds
Who it's for
“Made by students, for the whole campus.”
Full line: “Fernmoor Student Radio. Made by students, for the whole campus.”
Voice: Liam (Social & Creator)
Sounds: Neon Stab intro · Neon Drive bed · Final Hit outro
Measured length: 5.6 seconds
What you play
“Indie, folk and the songs in between.”
Full line: “This is Lanternwick Radio. Indie, folk and the songs in between.”
Voice: Rachel M (Radio & DJ)
Sounds: Air Pass intro · Open Air bed · Soft Ping outro
Measured length: 4.7 seconds
When you're on
“Non-stop dance hits, from sunrise to sunset.”
Full line: “Pulse Harbor FM. Non-stop dance hits, from sunrise to sunset.”
Sounds: Neon Stab intro · Neon Drive synthwave bed · Exit Sweep outro
Measured length: 5.7 seconds
Attitude
“Loud guitars, no apologies.”
Full line: “Wrenfield FM. Loud guitars, no apologies. Turn it up!”
Voice: Rex Thunder (Hype & Announcer)
Sounds: Power Chord intro · Garage Riff bed · Big Slam outro
Measured length: 6.2 seconds
The feeling
“The songs you grew up with, all day long.”
Full line: “You're listening to Oakhollow Oldies — the songs you grew up with, all day long.”
Sounds: Radio Blip intro · Dust & Vinyl lo-fi bed · Bell Tag outro
Measured length: 6.9 seconds
Short and possessive
“Your town, your news.”
Full line: “Larchmere Radio. Your town, your news.”
Voice: Bella (Corporate & Clear)
Sounds: Air Pass intro · Tail Whoosh outro
Measured length: 4.1 seconds
How do you write a radio slogan? Six formulas that work
Almost every slogan that works on air answers one question about the station. Pick the one question your listeners would care about most, and answer it in under eight words.
- What you play. Name the music, but give it a twist so it sounds like you and not like every station in the genre: "Indie, folk and the songs in between."
- Who makes it, or who it's for. Strong for community, student and volunteer stations, where the people are the point: "Made by your neighbours, for your neighbours."
- Where the listener is. A hospital ward, a kitchen, a car, a campus. Naming the place makes a small audience feel seen: "Keeping you company on every ward, day and night."
- When you're on. Useful for stations with a clear daypart or a 24-hour promise: "Non-stop dance hits, from sunrise to sunset."
- Attitude. Rock, dance and student stations can say how they sound instead of what they play: "Loud guitars, no apologies."
- Short and possessive. Two to four words with "your" in them. It fits on the end of a sweeper and still reads in under two seconds: "Your town, your news."
What are good radio station slogans? 54 ideas by format
Each card shows the slogan and the line it loads into the studio, with the character count, the estimated read time and the credits it would cost. Replace [Station Name] (and [Town] where it appears) before you generate; the studio reminds you if you forget.
Community and LPFM radio
Volunteer-run, local, and proud of it. These lean on the town and the people behind the mic.
“Your neighbours on the air.”
Loads as: This is [Station Name]. Your neighbours on the air.
51 characters · about 4.0 s · 1 credit
“Run by volunteers, powered by [Town].”
Loads as: You're listening to [Station Name]. Run by volunteers, powered by [Town].
73 characters · about 5.5 s · 1 credit
“The sound of [Town], seven days a week.”
Loads as: [Station Name]. The sound of [Town], seven days a week.
55 characters · about 4.0 s · 1 credit
“Radio that knows your street.”
Loads as: This is [Station Name]. Radio that knows your street.
53 characters · about 4.0 s · 1 credit
“Small station, big welcome.”
Loads as: [Station Name]. Small station, big welcome.
43 characters · about 3.5 s · 1 credit
“Local music, from the people next door.”
Loads as: You're listening to [Station Name]. Local music, from the people next door.
75 characters · about 6.0 s · 1 credit
Hospital radio
Listeners are patients, often awake at odd hours and far from home. Warm beats loud here.
“Keeping you company, bed to bed.”
Loads as: You're listening to [Station Name]. Keeping you company, bed to bed.
68 characters · about 5.0 s · 1 credit
“Your requests, played on the ward.”
Loads as: [Station Name]. Your requests, played on the ward.
50 characters · about 4.0 s · 1 credit
“Get well soon, and turn it up.”
Loads as: This is [Station Name]. Get well soon, and turn it up.
54 characters · about 4.0 s · 1 credit
“Here for you, all through the night.”
Loads as: [Station Name]. Here for you, all through the night.
52 characters · about 4.0 s · 1 credit
“Made by volunteers, for every patient.”
Loads as: This is [Station Name]. Made by volunteers, for every patient.
62 characters · about 5.0 s · 1 credit
“From our studio to your bedside.”
Loads as: You're listening to [Station Name]. From our studio to your bedside.
68 characters · about 5.0 s · 1 credit
Student and college radio
Faster, louder and a little cheeky. Student stations can get away with lines a commercial station can't.
“Run by students. Heard everywhere.”
Loads as: [Station Name]. Run by students. Heard everywhere.
50 characters · about 4.0 s · 1 credit
“Between lectures, we're on.”
Loads as: This is [Station Name]. Between lectures, we're on.
51 characters · about 4.0 s · 1 credit
“The campus sound, live from the union.”
Loads as: [Station Name]. The campus sound, live from the union.
54 characters · about 4.0 s · 1 credit
“New music before it's everywhere.”
Loads as: You're listening to [Station Name]. New music before it's everywhere.
69 characters · about 5.5 s · 1 credit
“Student-run, always on.”
Loads as: [Station Name]. Student-run, always on.
39 characters · about 3.0 s · 1 credit
“Your campus, your playlist.”
Loads as: This is [Station Name]. Your campus, your playlist.
51 characters · about 4.0 s · 1 credit
Internet radio
No call letters and no city to name, so the slogan has to say what makes the stream worth choosing over a playlist.
“Made in [Town], streaming worldwide.”
Loads as: This is [Station Name]. Made in [Town], streaming worldwide.
60 characters · about 4.5 s · 1 credit
“Streaming to your kitchen, your car and your phone.”
Loads as: [Station Name]. Streaming to your kitchen, your car and your phone.
67 characters · about 5.0 s · 1 credit
“The songs your algorithm missed.”
Loads as: You're listening to [Station Name]. The songs your algorithm missed.
68 characters · about 5.0 s · 1 credit
“Independent radio, streaming everywhere.”
Loads as: [Station Name]. Independent radio, streaming everywhere.
56 characters · about 4.5 s · 1 credit
“All music, wherever you are.”
Loads as: This is [Station Name]. All music, wherever you are.
52 characters · about 4.0 s · 1 credit
“Tune in from anywhere at [website].”
Loads as: [Station Name]. Tune in from anywhere at [website].
51 characters · about 4.0 s · 1 credit
Hits and dance
Short, punchy and built to sit on the end of a sweeper between two songs.
“Hits all day, beats all night.”
Loads as: [Station Name]. Hits all day, beats all night.
46 characters · about 3.5 s · 1 credit
“Hit after hit, no detours.”
Loads as: This is [Station Name]. Hit after hit, no detours.
50 characters · about 4.0 s · 1 credit
“Dance hits from the first beat to the last.”
Loads as: [Station Name]. Dance hits from the first beat to the last.
59 characters · about 4.5 s · 1 credit
“Today's hits, back to back.”
Loads as: You're listening to [Station Name]. Today's hits, back to back.
63 characters · about 5.0 s · 1 credit
“Feel-good hits, nonstop.”
Loads as: [Station Name]. Feel-good hits, nonstop.
40 characters · about 3.0 s · 1 credit
“Turn it up, it's [Station Name].”
Loads as: Turn it up, it's [Station Name].
32 characters · about 2.5 s · 1 credit
Rock
Attitude first. These work best read by a hype voice over a guitar bed, ending on a hard stop.
“Guitars first. Always.”
Loads as: [Station Name]. Guitars first. Always.
38 characters · about 3.0 s · 1 credit
“Loud is a lifestyle.”
Loads as: This is [Station Name]. Loud is a lifestyle.
44 characters · about 3.5 s · 1 credit
“Rock with nothing watered down.”
Loads as: [Station Name]. Rock with nothing watered down.
47 characters · about 3.5 s · 1 credit
“Where the riffs never stop.”
Loads as: You're listening to [Station Name], where the riffs never stop.
63 characters · about 5.0 s · 1 credit
“Rock for the road home.”
Loads as: [Station Name]. Rock for the road home.
39 characters · about 3.0 s · 1 credit
“Crank it.”
Loads as: [Station Name]. Crank it.
25 characters · about 2.0 s · 1 credit
Oldies and classic hits
The music is already a memory for the listener, so the slogan only has to point at the feeling.
“Sing along, you know the words.”
Loads as: [Station Name]. Sing along, you know the words.
47 characters · about 3.5 s · 1 credit
“Songs that take you back.”
Loads as: This is [Station Name]. Songs that take you back.
49 characters · about 4.0 s · 1 credit
“Your favourite decades, all day.”
Loads as: You're listening to [Station Name]. Your favourite decades, all day.
68 characters · about 5.0 s · 1 credit
“Good songs don't retire.”
Loads as: [Station Name]. Good songs don't retire.
40 characters · about 3.0 s · 1 credit
“Oldies, played the way you remember.”
Loads as: This is [Station Name]. Oldies, played the way you remember.
60 characters · about 4.5 s · 1 credit
“Classic hits that still sound great.”
Loads as: [Station Name]. Classic hits that still sound great.
52 characters · about 4.0 s · 1 credit
News and talk
Calm and clear. Promise something you deliver every hour, not something you hope to deliver.
“Your town, every hour.”
Loads as: [Station Name]. Your town, every hour.
38 characters · about 3.0 s · 1 credit
“News from down the road, first.”
Loads as: This is [Station Name]. News from down the road, first.
55 characters · about 4.0 s · 1 credit
“Talk that stays local.”
Loads as: [Station Name]. Talk that stays local.
38 characters · about 3.0 s · 1 credit
“News, weather and your voice.”
Loads as: You're listening to [Station Name]. News, weather and your voice.
65 characters · about 5.0 s · 1 credit
“Your town talks here.”
Loads as: This is [Station Name]. Your town talks here.
45 characters · about 3.5 s · 1 credit
“News at the top of every hour.”
Loads as: [Station Name]. News at the top of every hour.
46 characters · about 3.5 s · 1 credit
Funny and self-aware
A joke slogan works when it is true about your station. Read it in a dry voice and let the line do the work.
“No algorithm. Just a person with opinions.”
Loads as: [Station Name]. No algorithm. Just a person with opinions.
58 characters · about 4.5 s · 1 credit
“We read every request. We play some of them.”
Loads as: This is [Station Name]. We read every request. We play some of them.
68 characters · about 5.0 s · 1 credit
“Turn it up. Your neighbours already have.”
Loads as: [Station Name]. Turn it up. Your neighbours already have.
57 characters · about 4.5 s · 1 credit
“Live, local, and occasionally on time.”
Loads as: You're listening to [Station Name]. Live, local, and occasionally on time.
74 characters · about 5.5 s · 1 credit
“Still on the air, and still a little surprised.”
Loads as: [Station Name]. Still on the air, and still a little surprised.
63 characters · about 5.0 s · 1 credit
“Radio, because the skip button is overrated.”
Loads as: This is [Station Name]. Radio, because the skip button is overrated.
68 characters · about 5.0 s · 1 credit
How long should a radio slogan be?
Short enough to sit after the station name without making the ID drag. The table below takes the eight finished IDs above and compares the slogan on its own with the whole line and the measured length of the mixed ID.
| Slogan | Slogan characters | Slogan read time (est.) | Full line characters | Finished ID, measured |
|---|---|---|---|---|
| Made by your neighbours, for your neighbours. | 45 | 3.5 s | 83 | 6.8 seconds |
| Keeping you company on every ward, day and night. | 49 | 4.0 s | 85 | 7.0 seconds |
| Made by students, for the whole campus. | 39 | 3.0 s | 63 | 5.6 seconds |
| Indie, folk and the songs in between. | 37 | 3.0 s | 64 | 4.7 seconds |
| Non-stop dance hits, from sunrise to sunset. | 44 | 3.5 s | 61 | 5.7 seconds |
| Loud guitars, no apologies. | 27 | 2.0 s | 53 | 6.2 seconds |
| The songs you grew up with, all day long. | 41 | 3.0 s | 80 | 6.9 seconds |
| Your town, your news. | 21 | 1.5 s | 38 | 4.1 seconds |
Read time is estimated at about 13 characters per second, the same estimate the studio shows while you type. Measured lengths are from the published MP3 files (ffprobe) and include the intro and outro.
In these eight, the slogans run from 21 to 49 characters, about 1.5 to 4 seconds of speech, and the finished IDs land between 4.1 and 7.0 seconds. A good working limit: keep the slogan under about 40 characters (around 3 seconds) so the same line still fits on the end of a sweeper. If your slogan only works at 60 characters, it is probably two slogans.
How do you test a slogan before it goes on air?
- Say it out loud after the station name, in one breath. If you run out of air, cut words.
- Hear it in the voice you will use. Load it into the studio above and listen to two or three voices before you pay for anything: a line that reads well on paper can sound flat in a calm voice and silly in a hype one.
- Use the same slogan in every cut: main ID, sweepers, top-of-hour, website and social bios. Repetition is the whole point.
- Only promise what you deliver. "Commercial-free" does not survive a sponsor credit, and "24 hours a day" does not survive an overnight shutdown.
- Search the slogan in quotes with the word radio before you print it, and check your country's trademark database if you plan to put it on merchandise. A nearby station already using it is the most common reason slogans get changed.
- Spell out anything the voice might misread: numbers, web addresses and unusual place names. Write "ninety-nine point one" rather than 99.1 if the read sounds wrong.
Radio show names: patterns that work
Show names follow the same rules as slogans: short, said the same way every time, and clear about what listeners get. JingleLark does not generate names for you, but these six patterns cover most show names on small stations. Each card loads a show tag into the studio so you can hear the name on air.
Host and time slot
Mornings with [Presenter]
Loads as: Mornings with [Presenter], every weekday on [Station Name].
59 characters · about 4.5 s · 1 credit
Your town plus the daypart
The [Town] Breakfast Show
Loads as: It's the [Town] Breakfast Show, on [Station Name].
50 characters · about 4.0 s · 1 credit
Genre plus a time of night
[genre] After Dark
Loads as: [genre] After Dark. Late nights on [Station Name].
50 characters · about 4.0 s · 1 credit
What the listener does
The [day] Request Hour
Loads as: The [day] Request Hour on [Station Name]. You choose, we play.
62 characters · about 5.0 s · 1 credit
Presenter's name first
[Presenter] in the Afternoon
Loads as: [Presenter] in the Afternoon, right here on [Station Name].
59 characters · about 4.5 s · 1 credit
Day plus the kind of music
[day] Night [genre]
Loads as: It's [day] Night [genre], with [Presenter], on [Station Name].
62 characters · about 5.0 s · 1 credit
Before you settle on a name, search it in quotes with the word radio. Common phrases are often already a show somewhere, which matters less on a local station than on a podcast, but it is worth knowing.
Where your slogan goes next
To put the slogan into a full station ID and compare formats: the radio station ID maker.
If you hold a licence, the legal ID has its own rules; the slogan is optional there: station identification and the FCC legal ID.
The short version of a slogan lives on the end of a sweeper: the radio sweeper generator.
For 40 more script templates, from legal IDs to DJ drops: station ID and jingle script templates.
What it costs to hear your slogan
Every line on this page is under 220 characters, so each one costs 1 credit to voice. Mixing it with an intro, bed and outro, remixing and downloading MP3 or WAV are free. A new account gets 1 free credit; packs start at $14.90 for 50 credits, with no subscription, and purchased credits never expire. Trying the same slogan in three voices is 3 credits.
Radio slogan FAQ
What is a radio slogan?
A radio slogan is a short line, usually under eight words, that a station says after its name in station IDs, sweepers and promos. It tells listeners what the station plays, who makes it or where they are, and it works by being repeated in every cut.
What is the difference between a slogan and a tagline for a radio station?
On radio the two words are used for the same thing: the short public line after the station name. The one useful distinction is with a positioning statement, which is the internal sentence about who the station is for and is never read on air.
What do radio people call a slogan, and what are the other on-air terms?
Most stations say slogan or tagline for the short line after the station name. A station ID is the name plus that slogan; a sweeper is a short, punchy cut between songs that often ends on it; a liner is a short spoken line about the station, read over music; a top-of-hour ID runs at the hour. For US stations with an FCC license, the legal ID is the call letters followed by the community of license, aired hourly. A positioning statement is the internal version that never goes on air.
How long should a radio station slogan be?
Aim for under about 40 characters, roughly 3 seconds of speech. In the eight finished IDs on this page the slogans run 1.5 to 4 seconds, and the whole mixed ID lands between 4.1 and 7.0 seconds.
Do I need to trademark my radio slogan?
Most small stations never do. Before you use one, search it in quotes with the word radio to make sure a nearby station is not already saying it, and check your country's trademark database if you plan to print it on merchandise. For legal advice, ask a lawyer in your country.
Can JingleLark write my slogan for me?
No. The words are yours; the 54 ideas here and the studio templates give you a starting line to edit. What JingleLark does is voice your slogan in a radio voice and mix it into a finished station ID.
Can my slogan be sung, like a classic radio jingle?
No. JingleLark makes voiced jingles, not sung ones. If you need a singer, a jingle house is the right call.
Can I use a slogan in another language?
Yes. Scripts in about 30 languages are read correctly, with an English-native voice. For a native accent, clone a native speaker's voice (with their permission) in one of 10 languages, or hire a local voice artist.
Is it free to hear my slogan as a station ID?
Partly. A new account gets 1 free credit, enough for one slogan read, and a 7-day check-in streak adds 1 more (check-in credits expire after 30 days). Mixing, remixing and MP3 or WAV downloads are free and unwatermarked. After that, credit packs start at $14.90 for 50 credits, with no subscription.
Hear your slogan in a radio voice
Pick a slogan, swap in your station name, choose one of 24 on-air voices and mix it into a station ID in the studio at the top of this page.